Privacy Policy.

Scope of this policy

This Website Privacy Policy applies to the website operated by Flatirons Dental | Aesthetics ("Flatirons Dental," "we," "us," or "our") at flatironsdentalandaesthetics.com. It applies to information collected through this website and its website features.

This policy does not replace our Notice of Privacy Practices, which describes how we may use and disclose protected health information under the Health Insurance Portability and Accountability Act (HIPAA). You may request a copy of that notice by contacting our office.

Information we collect

Information you choose to provide

You may provide information when you call or email us, request a secure patient link, schedule an appointment, or purchase a membership. Depending on what you choose to do, this may include your name, contact information, appointment preferences, patient details, communications, and transaction or membership information.

Membership payments are submitted directly to Square. We do not receive your complete payment-card number through this website. Square may provide us with information needed to confirm and administer your purchase, such as your contact information, membership selection, transaction amount, and payment status.

Information collected automatically

When you visit the website, our hosting, security, and scheduling providers may automatically receive technical information such as your IP address, browser and device type, operating system, referring page, pages requested, approximate location derived from your IP address, and the date and time of your visit. This information is used to deliver, secure, troubleshoot, and maintain the website and its features.

Cookies and similar technologies

The website and its embedded services may use cookies or similar technologies that are necessary for security, fraud prevention, session management, and core functionality. We do not currently use this website to serve targeted advertising, and we do not use advertising cookies on the Flatirons Dental pages themselves. Third-party services you choose to use may apply their own cookies under their own privacy policies.

How we use information

We may use information to:

• provide, operate, maintain, and secure the website;
• respond to questions and communicate with you;
• schedule and manage appointments and patient access;
• process and administer membership purchases;
• detect, investigate, and prevent fraud, misuse, or security incidents;
• understand and improve the performance of our website and services; and
• comply with legal, regulatory, accounting, and professional obligations.

How we disclose information

We do not sell your personal information. We also do not share personal information for cross-context behavioral or targeted advertising. We may disclose information in the following circumstances:

• Website delivery and security. Cloudflare helps host, deliver, and protect this website. Review the Cloudflare Privacy Policy.
• Scheduling and practice management. The embedded scheduler is provided through Jarvis Analytics and connects with Dentrix Ascend. Information you submit in the scheduler may be provided to those services and to our practice to arrange care. Review the Jarvis Analytics Privacy Policy and Dentrix Ascend Privacy Policy.
• Membership payments. Square processes payments and manages subscription checkout. Review Square's privacy notice for customers.
• Other service providers. We may use vendors that support communications, records, professional services, security, and business operations. They may access information only as needed to perform services for us or as permitted by law.
• Legal, safety, and business reasons. We may disclose information when required by law or when reasonably necessary to protect patients, our practice, our rights, or others. Information may also be transferred as part of a merger, acquisition, financing, reorganization, or sale of all or part of the practice, subject to applicable law.

The website also contains links to services such as Google Maps. If you follow a third-party link, that service's privacy policy applies to information it collects from you.

Health information and communications

Please do not include sensitive dental, medical, or payment information in ordinary email. Email may not be a secure communication method. To discuss private health information, call our office or use the secure, time-sensitive patient link provided by our team.

When information we maintain is protected health information, we handle it in accordance with HIPAA, other applicable health-privacy laws, and our Notice of Privacy Practices. If this Website Privacy Policy conflicts with the Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.

Retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including patient care, appointment and membership administration, recordkeeping, legal compliance, dispute resolution, and security. Retention periods may vary based on the type of information and applicable legal or professional requirements. Third-party services retain information according to their own policies and our agreements with them.

We use reasonable administrative, technical, and physical safeguards designed to protect information. No website, transmission method, or storage system can be guaranteed to be completely secure.

Your choices and privacy rights

You can adjust your browser settings to block or delete cookies. Blocking cookies may affect the secure scheduler or other website features. You may also choose to contact us by phone instead of using an embedded or linked service.

Depending on where you live and subject to applicable law and exceptions, you may have the right to ask whether we process your personal information and to request access, correction, deletion, or a portable copy. You may also have the right to opt out of certain sales, targeted advertising, or profiling. We do not sell personal information or use it for targeted advertising through this website.

To make a privacy request, contact us using the information below. We may need to verify your identity and authority before acting on a request. You may use an authorized agent where permitted by law, and you may appeal a decision by replying to our response. We will not discriminate against you for exercising an applicable privacy right.

Children's privacy

This website is not directed to children under 13 for independent use. A parent or legal guardian may provide information about a minor patient when arranging dental care. Children under 13 should not submit personal information through this website without the involvement and consent of a parent or legal guardian.

Changes to this policy

We may update this policy to reflect changes in our website, services, or legal obligations. The effective date at the top of the page shows when the policy was last revised. Material changes will be communicated as required by applicable law.